GM Heroes Program

To show our appreciation and thanks, GM Canada is launching the all new GM Heroes Program with a $500 - $1000 (tax inclusive) offer, depending on model selected. This incentive can be used toward the purchase, finance or lease of an eligible new Chevrolet or Cadillac.

The following individuals are eligible:

• Canadian Armed Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses (including surviving)
• First Responders: Active Canadian firefighters, police, EMT/paramedics, 9-1-1 dispatchers and their respective spouses
• Professional Care Workers: Active nurses, doctors and professional healthcare workers at Canadian hospitals, clinics and retirement/nursing homes