What is GM preferred pricing

GM Preferred Pricing is the invoice price of a new vehicle, better known as “cost”. Your discount will be the same as what an employee would pay for a vehicle. This equates to significant savings and a great opportunity. You can save even more by combining the Preferred Price with other offers such as Student Bonus, GM Card allowances, cash credits, subvented interest rates and leasing programs. The Preferred Pricing Program offers an incredible price to some of Canada’s largest employers. Examples include Loblaws, Hudson’s Bay Company, and RBC.