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New Chevrolet Concept Announced

General Motors Co. said Monday it is focused on wooing younger buyers who will make up an increasingly important part of the auto buying public — introducing two low-cost — but upscale — concept cars aimed at winning new buyers.

At the North American International Auto Show here, GM introduced two concept coupes focused on next-generation buyers.

The Chevrolet Code 130R — a four-seat coupe with a simple upright profile — features “heritage performance-inspired styling” and rear-wheel drive with a “hint of the Camaro,” said GM North America President Mark Reuss.

“The young market is everything,” said Reuss, noting the huge pool of 80 million young buyers. “This is job one for us.”

The young concepts focus on sedan-sized functionality in a performance coupe form that seats four. They feature interior connectivity, 40 mpg with a 1.4L Turbo Ecotec engine with approximately 150 horsepower, and “possible production price range in the low $20,000s.

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