General Motors has recognized the growth in the compact SUV segment and has decided to enter it with an offering from the core Chevrolet brand. On May 14th GM announced at it’s Oshawa Headquarters the launch of the Chevrolet Trax. The Trax will be built in Mexico for 140 markets around the world including Canada and Mexico in North America. General Motors has no plans at this point to retail the vehicle in the United States. Please see the official Press Release below:
Chevrolet Will Add New Small SUV to Global Lineup
Oshawa, Ontario (May 14, 2012) – Chevrolet announced today the addition of an all-new small sport utility vehicle to its global portfolio. The Chevrolet Trax will make its official global debut at the Paris Motor Show in September.
With room for five passengers and class leading cargo space, Trax will meet the needs of customers in over 140 markets. Mexico and Canada will be the first markets to launch the crossover in the fourth quarter of this year..
“The Trax provides Chevrolet an entry into a growing small SUV segment and delivers the flexibility, great fuel economy and car-like handling that urban explorers around the world require,” said Mary Barra, GM senior vice president of Product Development. “In the wake of a record sales year in 2011 and a record first quarter, Chevrolet continues to meet customer needs by expanding its portfolio with strong new entries.”
“Trax is an important addition to the Chevrolet portfolio in Canada,” said Marc Comeau, vice-president of sales, service and marketing for Chevrolet in Canada. “We believe Trax will be a popular choice with Canadians looking for the convenience and utility offered by a small SUV, which will be ideal to drive in urban centres and cities across Canada.”
Trax adds to an already impressive Chevrolet portfolio in Canada, including the award winning Cruze and recently launched, city-friendly Sonic compact car and versatile Orlando small crossover. This summer, the all-new Spark mini car and Malibu mid-sized sedan will arrive in Canadian Chevrolet dealerships, followed in the fall by the new 2013 Traverse. When it joins its siblings in the showroom, Trax will possess the same pioneering spirit and expressive design that defines each new Chevrolet.
Trax exhibits its SUV toughness and capability in a small package through a muscular exterior design and wide athletic stance. While its contemporary form evolves the global Chevrolet design aesthetic, Trax’s interior and details will be executed to standards usually found in more expensive vehicles.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.ca.