Cadillac brings a jolt to electric luxury – Unveils the ELR at the 2013 Detroit Auto Show

2014 Cadillac ELR

This morning, Cadillac unveiled the 2014 ELR at the North American International Auto Show in Detroit, Michigan. A beautiful looking cross between superior volt technology and the 2013 North American Car of the Year – Cadillac ATS.

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An incredible milestone for General Motors, Cadillac will be the first full-line luxury automotive brand in the world to feature the sleek luxury coupe Extended Range Electric Vehicle technology.

In 2009 Cadillac unveiled the Converj Concept, and has carried forward its promise to bring this render to the production market. The exterior establishes a new, progressive look and feel for the brand while the interior introduces a new design theme that will define future Cadillac models, emphasizing modern elegance, technology and precisely crafted details including meticulous craftsmanship in the soft leathers and stitching.

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Industry-leading Extended Range Electric Vehicle (EREV) technology provides full driving range exceeding 300 miles (480 km), combining pure electric driving and an efficient, range-extending generator.

Longer trips are free from electric-vehicle range anxiety because EREV technology enables the same long-distance freedom as a conventional car.

Vehicle highlights:

  • Enhanced AT-PZEV emissions meet California’s criteria for single-occupancy access to high occupancy vehicle lanes
  • Light-emitting diode (LED) headlamps, daytime running lamps and taillamps, as well as signature front and rear lighting elements
  • Twenty-inch wheels paired with tires designed to balance responsive handling and a comfortable ride with incredible fuel efficiency
  • Interior design featuring cut-and-sew accented leather incorporating sueded microfiber, chrome, wood and available carbon fiber finishes throughout
  • Cadillac CUE with Navigation is standard. CUE is Cadillac’s breakthrough system for connectivity and control, using Natural Voice Recognition, capacitive touch and hand gestures used on smart phones and tablets
  • Programmable charging schedules and downloadable energy efficiency reports available online and through smartphone notification charging alerts
  • Cadillac’s advanced active safety features, including Safety Alert Seat, Forward Collision Alert and Lane Departure Warning, along with available Side Blind Zone Alert with Rear Cross-Traffic Alert and full-speed-range adaptive cruise control
  • Advanced chassis and suspension systems, including HiPer Strut front suspension, compound-crank with Watts link rear suspension and Continuous Damping Control, which adjusts damping every two milliseconds for optimal ride and handling in all conditions
  • Standard premium Bose 10-channel audio system with active noise cancellation.
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Inside, the ELR’s classic 2+2 layout is driver focused, emphasizing modern luxury, connectivity and precisely crafted details. The leather-trimmed interior blends authentic chrome and wood accents – and available carbon fiber trim – as well as a sueded microfiber headliner and steering wheel covered in leather and sueded microfiber.

Additional features include:

  • Eight-inch configurable instrument and driver information displays, offering four configurations ranging from elegantly simple to technologically enhanced information
  • Auto-glide/power-assisted covered storage/cup holder in the center console
  • Fold-down rear seat backs accommodate longer items, including multiple sets of golf clubs
  • LED-powered accent lighting in the instrument panel and doors
  • Available Opus semi-aniline leather seating.

The 2014 ELR will also come with Cadillac CUE with standard Navigation which will be accessible through a large, eight-inch, full-color capacitive-touch screen, similar to that found in the 2013 XTS. The motorized screen will even pivot upwards to reveal a hidden storage compartment with a USB port for phones and other personal items.

The ELR is powered by GM EREV technology, combining pure electric drive of a T-shaped, 16.5 kWh lithium-ion battery pack delivering 295 lb.-ft. of instant torque and an efficient, range-extending 1.4L gasoline-powered electric generator capable of 154 kW (207 hp) of total system power. Using only the energy stored in the battery, the ELR will deliver a GM-estimated range of about 35 miles (56 km) of pure electric driving, depending on terrain, driving techniques and temperature.

For those departing on longer commutes, especially long highway traffic, a driver-selectable Hold mode directs when the ELR uses its electric generator. This function disables electric battery usage and the ELR will operate standalone on gasoline, This feature helps optimize the electric-driving experience, allowing owners who mix city and highway driving to save the battery charge for city travel, where the ELR EV mode operates most efficiently.

Similar to the Chevrolet Volt, charging the ELR’s battery can be done with a 120V electrical outlet or a dedicated 240V charging station. The vehicle can be completely recharged in about 4.5 hours using a 240V outlet, depending on the outside temperature.

The ELR’s battery is covered by an eight-year/100,000-mile warranty and production will commence in the United States in late 2013 with sales starting in early 2014 in the North American markets.