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Buick Verano Scores On Celebrity Apprentice but is there a better choice?

Chevrolet Cruze offers luxury amenities with a lower monthly payment

Cruze The Better Choice Inside

General Motors scored big points with the Buick Verano on recent episode of Donald Trump’s Celebrity Apprentice. Buick/GMC dealers which have seen a sharp decline in sales over the last few years (including a 23% Buick drop in January) are hoping that will translate into increased sales. General Motors has not offered a Buick in the compact segment since the Buick Skylark which was discontinued in 1997.

GM is hoping that the Verano which shares the Delta II platform with the Chevrolet Cruze will ride the Cruze wave that swelled in 2011 with an award winning launch in the North American Market.

The 2012 Buick Verano offers all of the luxury and refinement that you would expect from a new-generation Buick but General Motors still expects the vast majority of Delta II vehicles to be built with the Cruze Badge. June 2012 Canadian Sales Results are in and the Cruze outsold the Verano 16,520 to 2576, further proof that Canadians prefer the Cruze!

General Motors Canada is supporting it’s volume Delta II vehicle, The Cruze by offering 0% financing over 84 months (not currently available on the Buick Verano). When doing an option for option comparison between the 2 vehicles, you can expect to save about $55/month on an LTZ Cruze with Rally Sport, Navigation, 6speed automatic transmission and Power Sunroof versus a similarly equipped Buick Verano 1SL. (see price comparison Below)

Chevrolet Cruze LTZ Buick Verano 1SL Package
MSRP $25,990 $27,620
Destination $1,495 $1,495
Navigation $995 $995
Power Sunroof $1,100 $1,100
Rally Sport Package $975 N/A
Federal Air Tax $100 $100
$30,655 $31,310
Amount to finance** $34,640 $34,815.30***
Term 72 Months 72 Months
APR 0% 3.49%
Monthly Payment $481.11 $536.63
Cost of Borrowing $0.00 $3,822.06
**Includes HST and PPSA, Dealer Fees Not Included
*** Includes $500 Cash Purchase Credit

Payment on a 2012 Chevrolet Cruze LTZ with a 4 year 80,000km full coverage warranty is $496.60 with $0 Cost of Borrowing over 72 months

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2012 Chevrolet Cruze LTZ

City EPA estimate: 8.2L/100km

Hwy EPA estimate: 5.4L/100km